If you want to be part of this community of creatives and strategists for a better world, you can act now with your projects and contact us to let us know how we can support you. If you also want to share this message with other active colleagues in the industry, we would be grateful for your vote of confidence!
Who can become a global change agent?
Any advertiser or professional in the creative communications industry has the power to positively influence society through their messaging or communication strategies.
A global strategic change agent understands that any brief or project has the potential to become a creative campaign that inspires society to work towards creating a better world.
We’re not talking about creative campaigns intended for submission to advertising festivals. It’s clear that a good social or environmental action will be awarded at festivals. What we are looking to do, is to inspire colleagues around the world to create campaigns that truly, and positively, influence society.
And if these campaigns receive accolades: that’s wonderful! But we hope the award is the result of a sincere campaign designed to promotes the wellbeing of the planet and all of its inhabitants.
CSBW Ambassadors are influential leaders in the creative industry, in their countries and/or cities
They are spokespeople who willingly help share this positive message with colleagues, governments, and advertisers. They do this through conferences, where they are guests, forums, conversations in a café, with friends, colleagues or by doing activism on their social networks. There are hundreds of ways to reach our common goal: achieving social or environmental activism through creative communications.
Multipliers
Multipliers are colleagues or businesses that, inspired by CSBW ambassadors, implement more social and environmental actions into their communications strategies.
By 2024, we plan to have shared this message with 3,000 leaders in the communications sector.
Creative and Strategic Communications Agencies
CEOs, founders, CCOs, Creative VPs, ECDs, Planning VPs, Creative Directors, Copywriters, Media Strategists, planners, etc.
1Advertisers
Advertisers and their related positions such as CEOs, COOs, CMOs, Marketing Managers, Communications Managers, Corporate Communications, PR Managers, Trade Marketing, Internal Customers, etc.
2Traditional, Specialized and Alternative Media
Strategic areas of marketing, PR and social programs within traditional, specialized and alternative media
3Social Media, Apps, Digital Media, and Online Communities
CEOs, CMOs, Marketing Managers, content managers, etc. for social media, apps, digital media and digital communities. Influencers or communities from the communications or marketing sectors.
4