Initiative Hard Launch & Volunteering: Cuzco, Machu Picchu, Ollantaytambo and the Sacred Valley of the Incas (Peru): November 7, 2024

What if we told you there is something you can do.

Want to do something about the global inequalities resulting in poverty, hunger, inadequate medical care, difficulties in accessing a quality education, and disparities in the criminal justice system? Or do you want to contribute to efforts to stop climate change and all of its related environmental problems, such as the loss of biodiversity and the hole in the ozone layer?

You have experience promoting brands, but what if you used your advertising chops to advocate for important global issues? Advertisers, like you, can be global change agents too!

Various advertisers and communications agencies have made a laudable effort to promote inclusion in recent years, however, there are many more issues facing the planet and its inhabitants that would also benefit from our attention.

That is where you come in!

In addition to empowerment and diversity, there are many global issues that require creative activism

Environment

Together, we can save the planet

Wildlife

Let’s promote efforts to protect the world’s wildlife

Education

Everyone should have access to a quality education

Civic Responsibilities

Let’s promote civism, so we can live together better

Justice

Let’s stand up for equitable justice

Solidarity

Let’s consider the needs of others and address inequalities

Peace

Let’s inspire people to believe peace is possible

Addictions

Let’s inspire people to overcome their addictions

Inclusion of People Living with Disabilities

Let’s campaign for the societal inclusion of those with physical limitations

Inhumane working conditions

Let’s raise public consciousness about the harsh conditions at sweatshops

Inclusion of Older People

Let’s put an end to ageism and take care of the elderly

Respect for Religious or Political Differences

Let’s respect differences of opinion and avoid conflicts

Why focus on the same issues if the planet has so many more issues to solve?

“Not everything that is faced can be changed, but nothing can be changed until it is faced.”
James Baldwin, US Civil Rights Activist, excerpt from essay published in The New York Times in 1962.
“Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.”
Barack Obama, Former President of the United States and Nobel Peace Prize Winner, in speech after the February 5, 2008 nomination results
A fundamental concern for others in our individual and community lives would go a long way in making the world the better place we so passionately dreamt of.
Nelson Mandela, South African leader that challenged apartheid, July 12, 2008
Ignorance and prejudice are the handmaidens of propaganda. Our mission, therefore, is to confront ignorance with knowledge, bigotry with tolerance, and isolation with the outstretched hand of generosity.
Kofi Annan, Ghanaian Economist and former Secretary General of the United Nations, during a speech on March 16, 1999.