What are we proposing?


To help match advertisers and creative communication agencies up with nonprofits or community associations that align well with their brand, and vice versa, so that we can promote positive messaging around social, environmental and health issues afflicting our societies.

How do we share this message?

Through online meetings, calls, in cafes, pubs, restaurants, boardrooms, events, apartment rooms, terraces, museums, or any other place where we can comment and share this beautiful idea for change with industry colleagues.

 

How can we disseminate information about this better world initiative?

ADVERTISERS

Through the delivery of briefs, annual brand planning, bidding specifications, budget meetings, agreements and commercial alliances, supplier management, etc.

CREATIVE AND STRATEGIC COMMUNICATIONS AGENCIES

Through the presentation of briefs, annual planning, proposal presentations, creative reviews, bidding documents, budget meetings, supplier management, etc.

MEDIA

Through working groups, content committees, the publication of news and content that inspire society, etc.

SOCIAL MEDIA

Through working groups, content committees, the publication of news and content that inspire society, supplier management, etc.

SPECIFIC OBJECTIVES AND BASELINES

1. For more than 1,000 leaders from NGOs, associations, and civil society, to sign a manifesto asking advertisers, communications agencies, and the media to produce more content with social and environmental messages, by 2030.

2. For participating advertisers, communications agencies and media to produce more than 1,000 messages addressing social and environmental issues, before 2030.

We believe in:

  • Focusing efforts on causes that truly generate an impact on society
  • Optimizing time working on projects that are vital to creating a better world

 

What we don’t believe in:

  • Radical activism
  •  Toxic activism
  • We don’t believe in causes that divide society, generate conflicts, or point fingers at those who think differently  

We also don't:

  • Affiliate with any political party
  • Engage in political activism, nor do we represent political or ideological tendencies.